To function as a common platform for interaction and manufacturers, scientists, policy makers, and research development instructions and policy makers involved in the herbal sector.

To develop cohesive thinking and coordinated action among the stakeholders involved in the herbal cultivation, promotion, quality control, standardization processing and manufacturing of value added products, with scientific validation

To identify the existing and on-going research and other activities in the different systems of herbal / traditional medicines and facilitate effective coordination

To initiate necessary steps for promoting, supporting and upgrading the herbal industry including interacting with government agencies, legislators, non-governmental organization and public opinion makers for formulation of policies and practices beneficial for the industry.

To safeguard the interests of different stakeholders involved in the herbal industry like the farmers and producers of herbal products, research and development institutions, NGOs, Manufacturers, Importers and Exporters.

To gather, consolidate and disseminate all information pertaining to promote the herbal industry at International, national and state level. Also make efforts for the spread and sharing of knowledge concerning the herbal industry, besides creating awareness on the endangered species of medicinal plants and herbs.

To persuade the Government of India, through its missions abroad, to export Ayurvedic, Siddha, Unani and other Traditional Indian Systems of Medicines and have their books translated, published and distributed in the US, EU, African and other countries in their languages.

To conduct seminars, conferences and organize training courses and consultancy facilities, to guide and assist members and extent technical and commercial guidance for establishing Good Manufacturing Practices (GMP) and quality management standards, and institute awards and recognition for qualifying products manufactured by members.